Coaching for Creatives in East London
A K Coaching: certified life coach based in East London offering international video coaching, 1:1 career coaching, public speaking coaching, mindset coaching, theatrical coaching and audition prep.
ABOUT ME
I’m Aicha, a certified life coach helping people make their dreams a reality. My professional life began in the world of performance: a place of discipline, vulnerability, and endless learning. Acting challenged me to stay present, to adapt quickly, and to persevere in the face of rejection and uncertainty. It shaped not only my craft, but my character.
What stayed with me wasn’t just the performance itself, but the inner work behind it, the emotional resilience, the clarity of intention, the ability to stand in your truth under pressure. These same principles now form the foundation of my coaching practice.
I work with creatives and change-makers who are navigating the complex space between passion and profession. My approach is intuitive, focused, and shaped by years of real-world experience in the creative industries.
This is a space for honest conversation, exploration, and growth. Whether you're at a crossroads, stepping into something new, or wanting to deepen your connection to your work, I'm here to walk alongside you, as a guide, a mirror, and an ally.
Thrive On Your Terms
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Empower Your Inner Voice
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Love what you do
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Find fulfillment
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Thrive On Your Terms · Empower Your Inner Voice · Love what you do · Find fulfillment ·
My services
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Professional Coaching
For creatives, entrepreneurs and leaders ready to grow. Together, we’ll clarify your direction, refine your focus, and build the confidence to move forward with purpose.
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Mindset & Momentum
Clear the inner clutter, shift self-doubt, and strengthen the mindset you need to stay grounded, focused and energised especially in times of change.
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Theatrical Coaching
Whether you’re preparing for a role, auditioning, or navigating the industry, this is a space to sharpen your craft and grow as an artist.
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Public Speaking
Find your voice and speak with presence. We’ll work on clarity, confidence and connection — whether you're on stage, in meetings, or leading the room.
MY PROCESS
I am dedicated to supporting and nurturing artists in all their forms.
My past clients include writers, directors, actors, musicians, conductors, entrepreneurs, and many other creative professionals. I believe every artist deserves to feel empowered in their creativity, and in how they shape and sustain their careers.
This is a space where you can clarify what you want to create for yourself and discover how to be specific and intentional about bringing that vision to life.
I help my clients become the kind of artist they want to be. I support them in navigating the business of acting, and more broadly, the business of being an artist, with confidence and clarity.
I'm creating a safe, welcoming environment where artists can speak freely, explore ideas, and share whatever is on their mind. A place where career dreams can be named, and meaningful steps can be taken toward achieving them.
My focus is on where you want to go, not where you’ve been.
Together, we’ll define your idea of success and build a path that’s uniquely yours.
My mission is simple: to empower artists.
I work responsively, always with a clear structure, but flexible enough to meet you where you are. Every session is shaped by who you are and what you need.
Current Collaborators
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